We’ve all heard the saying, “The only rule is, there are no rules.” And the same holds true when we attempt to create hard and fast “rules” to follow for Social Media.

The moment you say ‘this doesn’t’ work’, or ‘that does work’, someone will prove you wrong. Ask ten different people the same question, and they will all give you a different answer, based on their experiences. And then there is the ‘luck’ factor.

Chaos theory is the only thing that really ‘rules’.

Social Media scrabble diceBut in the middle of this chaos, it’s nice to have some guidelines…some map coordinates to fly by…something to keep us from crashing into that mountain hidden in the fog.

I like this compilation of statistics Andy Crestodina shares on Orbit Media Studios. His latest blog: The Ideal Length for Blog Posts, Tweets, and Everything Else in Your Marketing, gives you some insight as to what appears to be working out there.

Hope you find something helpful here for your adventure.

Just remember…it’s just a guideline. You get to create your own journey.