I’m sure I’m not alone in noticing that fewer and fewer people are seeing my Facebook posts in their news feed throughout the day. And of course when confronted, some time back, Facebook contended that the algorithmic changes weren’t purposefully set up to force us to pay for a large outreach – even when I noticed an organic outreach in the thousands drop to 200 within a week’s time. Yeah – nothing fishy about that!
Yet that is exactly what they are now acknowledging: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” (See this AdAge story for more on this subject)
I’m hearing a lot of businesses say that even when they use the paid Ads for their Page, they still do not get a better organic reach for their individual posts. So, although they do receive more Likes – those followers don’t receive the posts in their news feed.
But hey, we can fix that by following Facebook’s recommendation that we Pay to Promote our Posts. More money.
So what to do? Most business people say that although they do believe they still need to have a Facebook Page, they are searching for better way to outreach to their followers.
Pinterest is relatively new on the scene and picking up steam quickly. LinkedIn is becoming more social and encouraging posts on the status update section of your page.
But what some of you may not realize is that the emailed newsletter is bigger than ever. This is one way you can make sure that you reach each and every person who wants to follow you. Our subscribers are golden. These are people who want to stay in contact, hear what we have to say and often share their comments with us and others.
So, I encourage you to subscribe to my blog, if you already haven’t, and make sure you don’t miss any of my weekly articles. And subscribe to others’ blogs and newsletters that interest you.
What are you doing to compensate for the lack out outreach on Facebook now? I’d love to hear from you!