When everything is running smoothly, we tend to give a sigh of relief, talk about how all the hard work has finally paid off, and then do the worst thing we can do–nothing new.

I hear it all the time, “I know I need to get more active on Social Media, but I just don’t have the time…one of these days…”

Times, my friends, are a changing–whether you agree with them–or not. It doesn’t really matter. If you want your business to still “be in business” in the next five years, you’d better get serious about making sure you are on course to stay the course. As an author, if you want to continue to grow your readership, you need to understand how those readers are finding you–or not.

Here are some facts (courtesy of Erik Qualman, to help you understand how quickly the marketing scene is changing. I encourage you to take a moment to watch the entire video located to the right of this blog post. Simply double click to open full screen in YouTube. But here are the highlights:

90% of today’s consumers trust peer recommendations
Only 14% trust advertisements

50% of the world’s population is under 30 years old
Generations Y and Z consider e-mail passé

If Facebook were a country, it would be the Third Largest.
A new member joins LinkedIn every second

“We don’t have a choice on whether we DO social media,
the question is how well we do it.”    Erik Qualman

So what does all this mean to you?

It means you need to break out of your complacency and learn new things,
explore different avenues.

•Resist Complacency – get out and network – learn what others are doing.

•Resist Complacency – evaluate new markets.

•Resist Complacency – test new things.

•Resist Complacency – and evolve.

•Resist complacency – reinvent your business.

Maybe this all sounds daunting and overwhelming.
Don’t be afraid to ask for help! Learn from others who have gone where you want to go. Ask questions. Get supportive instruction from people like me, who do this for a living.

But it is up to you to take action.
Don’t let complacency take away all you’ve worked toward for your business.