Why You Should Have a Blog – Even if No One Reads It

Remember the movie Julia & Julia? The young Julia aspires to cook all 524 recipes in Julia Child’s cookbook in 365 days, a challenge she shares via blogging. In the beginning she remarks that the only person reading her blog is her mother. In the end she is...

Growing Your Audience- by Using Facebook Groups

The biggest mistake I see authors and businesses making with social media is treating it as an advertising venue. It’s not. It’s about being social. That said, there is a tremendous opportunity today to grow your readership or client base by using social media venues....

To Blog or not to Blog – Is that the Question?

During my recent workshop at Southern California Writers Conference, one of the topics discussed was why writers should not blog about “writing”. The main reason being that they need readers – not just other writers, to purchase and read their books. The goal (at the...